Trump Ventures Into Virtual Reality: a Move Into Metaverse and NFTS

Former President Donald Trump is diving headfirst into the metaverse, filing ambitious trademark applications for a virtual world that promises everything from digital Trump-branded restaurants to NFT-authenticated luxury experiences.

Through his company DTTM Operations, Trump's February 2024 filing with the USPTO reveals plans for a virtual playground where users can zip around in digital limousines, tour virtual museums, and even participate in real estate training sessions.

Trump's latest trademark filing unveils plans for a virtual world featuring digital limos, museum tours, and real estate training.

The platform's proposed features read like a greatest hits collection of Trump's real-world ventures, offering virtual fine dining, customizable avatars decked out in luxury fashion, and simulated private jet experiences.

Users can engage in crypto-token gaming and navigate through 3D environments, though there's a catch – all content must receive the Trump stamp of approval.

This digital expansion comes at an interesting time, as the metaverse and NFT markets have cooled considerably since their 2021 peak.

Yet Trump, who's positioned himself as America's first "Crypto President," seems undeterred. The move follows his earlier crypto ventures, including multiple NFT collections and the January 2025 launch of the Memphis Rain meme coin.

The platform's immersive shopping experience aims to boost customer confidence by letting users explore products in detail before purchasing.

The platform's strict content controls have raised eyebrows in the typically open NFT community, with critics questioning how Trump's restrictions might affect the portability and trading of digital assets. The trademark was submitted on an intent to use basis, indicating serious plans for future commercial development.

Trump Media and Technology Group has filed applications for six bitcoin products, expanding their presence in the cryptocurrency space.

Meanwhile, his family's involvement in crypto projects through World Liberty Financial adds another layer of complexity to the venture.

From banking services for in-game currencies to virtual training in hospitality and civics, Trump's digital world aims to merge entertainment with utility.

It's a bold move that could either revive mainstream interest in digital assets or join the growing list of celebrity crypto ventures that failed to gain traction.

For now, the virtual Trump experience remains just that – virtual.